Crisis Communication Plan

This document is a crisis communication template created for Point Park University’s Campus Activites Board

IMC Brand Analysis

This document is a white paper on Domino’s marketing campaign that aided in changing their delivery services..

Strategic Communication Plan

This document is an integreated communication plan for The Boredom Set, a coffee shop based in creativity and expression. This plan aimed to increase brand awareness and attract new customers to the store through the promotion of their bold new flavors.

Results and Discussion Paper

This document is a discussion of results from primary research through a survey taken by 33 participants. This paper looked into the impact of brand trips on brands image and perception.